Bergman in vogue

In 2008, Vogue Italia featured a fantastic shoot, obviously infleunced by a certain film. The coolest thing was, there were no references made in the magazine: if you didn't know your Bergman, the pastiche was lost on you.

Since then, things have snowballed. A couple of years ago, Swedish brand Hope made a collection inspired by The Seventh Seal. A short while later, both Prada and Sportmax followed.

And then there's Bergman's cap, as common a view in the Southern part of inner city Stockholm as the full beard. It is not true, however, that a border control has been established on the street Folkungatan to make sure that everybody passing into SoFo (yes, and embarrasingly enough, that's an abbreviation for 'South of Folkungagatan') would sport a hipster cap.

Now we hear of Erik Bjerkesjö, who at the Pitti fair in Florence the other week got to show his slightly cinematically-inspired collection (the picture above, for example – The Silence, anyone?) Sure enough, i-D wrote:

"The minimalism-crazed designers of Scandinavia needn’t look far for clean-cut inspiration and in the case of Bjerkesjö, it was Ingmar Bergman – the legendary Swedish director, who brought us Through a Glass Darkly – who played muse. The almost fetishised austerity of his darkly formal collection could, however, just as well have come courtesy of Bergman’s Italian counterpart Visconti, and the bright, gilded ballrooms of the Villa Favard certainly backed up that idea."

Bergman and fashion. That was not in the brochure. But: you live, you learn.